The Assist

Best winter sneakers from your favorite brands

The Assist: Shop for the best new winter sneakers with the latest designs from Nike and Jordan Brand with's buying guide.

The Assist is your guide to the latest products and services connected to and inspired by the game we love. The content is created by NBA Digital. When you make a purchase, we receive revenue.

Winter is here, which means it’s time to check out what’s new at the most influential sneaker brands. Converse, Nike, and Jordan Brand have recently launched their latest designs that you can now order online. Whether you’re a sneakerhead looking to add to your collection or just in the market for some new shoes for the season as the weather turns cold, here are all the latest sneaker drops.

> Winter 2022 Buying Guide


Nike Air Max Plus SE


Step back into the legendary 1970s track era with these retro and flashy Nike Air Max Plus SE. With a tuned air experience for cushioning with every stride and whether you’re wearing these to run in or just casually kicking about, you’ll look stylish and comfortable wherever you go. 

Buy it here


Nike Air Force 1 Shadow


This new Shadow edition of the popular Air Force Ones is great way to show off you personality. With yellow highlight tones sitting behind the famous Nike swoosh there’s no doubt these sneaker will grab the attention of any sneakerhead in the room.

Buy it here


Nike Air Max Plus


The new Air Max Plus features the iconic gradient fingers across the sides and is made with CORDURA waterproof fabric, keeping you feet dry even during the rainiest of seasons. 

Buy it here


Nike SB Zoom Blazer Mid Premium


Although originally designed for skateboarding, these SB Blazer Mid Premium sneakers work just as well roaming the streets as they do on a board. They’re a reinvention of the classic, with overlays of durable suede and canvas, featuring zig-zaggered stitching, felt collars and rope laces.

Buy it here


Jordan MA2


Made with a mix of full-grain leather, various textiles and high quality suede, the Jordan MA2 merges a futuristic design with a retro aesthetic. Technical micro-graphics and raw foam edges showcase an old-school feel to the sneaker.

Buy it here


Air Jordan 1 Element GORE-TEX


For the first time ever these Jordan 1 Elements are made with the adored weather-proof GORE-TEX, which means these sneakers are more durable than ever before. Still replicating the OG style we admire so much, the sneakers are complemented by the GORE-TEX logo sitting below the Nike reflective Swoosh.

Buy it here

# # #


> Previously: Fall 2021 Buying Guide

Converse Cold Fusion Chuck 70 GTX


The Converse All-Star Chuck Taylors were the first mass-produced basketball sneaker in North America, dating back to 1917.

These Chuck 70s are made with a GORE-TEX material, designed to keep your feet dry as we transition into autumn without deducting points on style. GORE-TEX is a favored-by-many-outdoorsy-folks material used for waterproof shell jackets while still keeping it’s breathable capabilities. Choose between Cedar Bark/Egret/Black or blacked-out colors themes. On the side is the bold GORE-TEX label, which is a nod to Everest expedition suits, while the overall style still shares that timeless vintage feel that can be incorporated with different outfits.

Buy it here

Nike Air Max 97


Influenced by Japan’s bullet trains, the Nike Air Max 97 brings the design of various vintage Nike Air Max logos scattered across the toe and side of the shoe in a subtle grey that contrasts well against the crisp white tones. The highlighted green in the laces and sole of the shoe compliment the otherwise neutral shoe, striking the perfect balance of standing out without being over complicated.

Buy it here

Nike SB Zoom Blazer Mid


As often the best sneakers do, this Nike SB Zoom Blazer Mid takes a note of a heritage design, yet modernizes it for everyday wear. With soft cushioning and a flexible sole, you get full mobility with ankle support. The mid tops can complement any fall outfit, whether it’s paired with Dickies, classic Levis, or even shorts for the odd spell of warmer weather.

Buy it here

Nike Crater Impact


As part of their sustainability journey, Nike has created the Crater Impact that is super lightweight and is made with 25% recycled materials. With the famous Nike swoosh embroidered on the side and the Crater foam midsole that subtly cushions your every step, these shoes replicate the popular outdoor trail sneaker aesthetic at an affordable price.

Buy it here

Air Jordan 1 Mid


The Air Jordan 1s are a style that will live on forever. Every time a new design comes out, they take inspiration from one of the former models, making it the ideal shoe to collect and look back on. Hop on the latest colors released.

This pair of Air Jordan 1 Mid Shoe injects a similar style to some of the earlier models with a subtle Hemp/Gum Yellow/White​​ theme. The clean aesthetic and retro design will be the talk on the court this month.

Buy it here

Air Jordan 5 Orange Blaze


With tones that echo the fall season’s color palette, the Air Jordan 5 takes a new turn, releasing the ‘Orange Blaze’ design. The bold Sail leather clash against the tactile mesh that’s featured on the pair of shoes was an oddly bold move, which paid off wonderfully. Easily the most recognizable stand-out feature is the sole, with an orange midsole and speckled shark-teeth giving an aggressive look to the sneaker. And if that’s not bold enough for you, they even light up at night, just flash a camera against them and the 3M reflective tongue will shine back at you.

Buy it here

Nike Air Vapormax 2021 FK


Made from 100% sustainable materials, the Nike Air Vapormax 2021 FK is super comfy due to the characteristics of the Flyknit fabric and it has a soft collar that molds to your ankle. No Nike is complete until it’s featuring the instantly recognizable swoosh stitched onto the fabric. The TPU heel clip is also made from recycled material and adds soft cushioning to every step and a floating illusion at first glance.

Buy it here



NBA Logo

Want every headline right at your fingertips? Sign up to receive NBA emails!

By clicking "Submit", you agree to the Terms and Conditions and Privacy Policy. You agree that your personal information will be used to send you messages about NBA related products and services, and share your personal information with NBA partners and affiliates so that they can also contact you about products and services that might be of interest to you.